Branding
A brand is the first touch point that someone has with the products and services behind it. Branding brings me joy, and is one of my main passions.
Alpha Labs LLC is my latest venture 🧪
A Web3 ideation and creative agency led by myself and a few talented friends from the Web3 and tech industry. Our aim is to make elegant solutions to complex problems, and help strategize and collaborate with other brands and companies. If you’re interested in working with us - head over here!
My co-founder and one of my best friends, Colin Egan and myself came up with the Cool Cats brand together. Establishing the tone and voice, logos, colors, and aesthetic. I noticed the market opportunity after seeing the Bored Apes launch, and my entrepreneurial and creative gears began whirring. This led me to explore launching my own collection, which led me to bringing in Colin, and the rest is history! Check out the latest happenings on the Cool Cats Twitter.
In addition to defining the brand, I was responsible for maintaining brand continuity through collaborative moments like partnerships , collaborations, to web and physical experiences.
As one of the first design hires at Bitcoin.com, I was responsible for the new logo and heavily involved with the company rebrand including illustrations, imagery and iconography, web pages, app interface optimizations and print material. If you’re interested in reading more about the rebrand, check out the new website.
Bloqdrop is an idea I spent much of 2019 turning from design to reality. Simply put, it is a digital business card that allows you to connect any and all of your social accounts to one place, a hub, which can easily be shared with a simple QR scan or link share.
Bloqdrop was available on iOS and Android.
My time at Blackbox Foundation was spent establishing the brand through defining design language, logo, illustration guidelines, and iconography.
