Evan Luza

Survival Coffee

A brief overview of the cold brew kit product development and campaign I was a part of. 

Survival Coffee was a design initiative to develop an original brand from the ground up to sell as a white-label commodity.  Working with a small team, we created a ecologically responsible coffee company that drew inspiration from the ethics and aesthetics of the Boy Scouts of America. Outside of establishing the brand, we created a eco friendly brew kit.