Evan Luza

48 Hour Re Pack

The Minute Maid package design we came up with for the 48 design challenge

The 48 Hour Re Pack is a redesign and packaging challenge. The contest begins when they announce a few packages to choose from (this year was a pizza box, Minute Maid juice box, Keurig dispenser, or barbie doll packaging) and you choose which one you'd like to re package.


The Problem.  Figure out a way to eliminate the excess plastic from the straw, avoid spilling any juice in the process, and create a more inviting container. 

The Solution. Create a box with a pre punctured straw (eliminating the plastic straw sleeve), hide the straw with a leaf shaped adhesive lid and create a juice box more in line with the brand, while also appealing to children